Many great ways to spend the afternoon
These are books about running a successful website that I’ve either read or have heard really great things about. Let me know what you think!
General Online Business/Marketing:
- Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
- Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin
- All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin
- Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Information Architecture:
- Information Architecture: For the Web and Beyond by Louis Rosenfeld, Peter Morville and Jorge Arango
- Designing Web Navigation: Optimizing the User Experience by James Kalbach, Aaron Gustafson
Blogging:
- Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel
Social Media/Online Marketing:
- The Age of Conversation by Multiple Authors
- Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li, Josh Bernoff
- The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin
- The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott