Search Engine Optimization
The two most visited websites in the Unites States, Google and Yahoo!, are both search engines1. Combined, these two search engines respond to over 150 million search queries by their users each day2. From this staggering number of total searches, there is a slice of highly targeted search phrases being made that are relevant to your website. These make up your neighborhood. If your website appears near the top of these listings there is a good chance that you’ll receive a steady source of new business prospects.
AN EXAMPLE: A search on Google for "espresso machines" returns
over 8 million results. These are ranked by relevance.
Only the Top 10 make it to the first page of results.
Competition for the top spots in a search engine result page vary depends upon the number sites considered relevant by a search engine. Search engines are constantly working to improve their methods to determine relevance using a variety of factors.
We study the evolving ways that search engines determine relevancy and comb through client websites for opportunities to improve their relevancy. We also look for any potential factors that may inhibit the ability of the search engines to properly catalog the website.
Our search engine optimization services begin with a comprehensive situational analysis of the factors that may be negatively impacting search engine positioning. We then use what we learned in our analysis to create a recommended workplan that can has potential to improve visibility within the search engines.
Our recommendations will not include "black hat" techniques -- actions that disregard Google's published guidelines as these can lead to eventual penalties or outright banning of a website. If you are currently evaluating search engine optimization services, you may be interested in reading Google's tips for finding an SEO company. Many of our clients have found it helpful.
2. According to comScore, April 2006.